I regularly notice many service organisations¹ communicate to the public with a list of facts that apparently demonstrate that their services are a good thing. This usually occurs at their reporting year-end and is titled something like “Our work this year”².

I call this the ‘didn’t we do well!’ comms.

Don’t get me wrong, I’m a big supporter of the concept of services that help people….and, yes, I’d like to know what these services are doing and how well this is going. Continue reading →