I regularly hear these title words around me – or words to that effect – and, depending on my mood, this makes me smile…or groan.

They are the recurring ‘message’ sung out from many senior figures in organisations and then ‘cascaded down’ …and then informally kicked ‘around and around’.

And my main reflection on hearing it?

“As if we don’t want to!!!!”

A little parable springs to mind¹ which I’ll set out as follows: Continue reading →