I recently wrote a measurement guide and a hugely important (and definitely too short) section within is titled ‘Beware the allure of measurement’.
Unfortunately, our working worlds seem to be obsessed with measurement, to the detriment of getting on with doing obvious things.
So I was very happy to read a LinkedIn post by a chap called Nuno Reis which really ‘laid into’ this measurement point.
Nuno starts by telling us that we’ve been lied to! And not only lied to…but sold the exact opposite of the truth.
Squire to the Giants 