…nor in your (leading1) measures of success.
Short post time…
Context: I regularly participate in reflective conversations with people. I often ask them to ponder the question “what is the purpose of your organisation (or part thereof)?” and I’m struck by how often the response includes something about “our reputation”2 (as in gaining, bolstering, or protecting it).
And so, to repeat the title of this post, your reputation has absolutely NO place in a purpose statement3, nor any system of measurement against this.
Here’s my reasoning…
Squire to the Giants 