A lot is talked, and written, about ‘Purpose’1.
If a group of humans decide to organise and spend time and resources to achieve [something], then – if they genuinely want this – they ought to define the ‘what’ and ‘why’ so that the network of actions and interactions have a chance of producing the desired emergent properties. A clear purpose (ref. intent).
“Without an aim, there is no system…the aim must be clear to everyone in the system.” [Deming]
However, just because some powerful stakeholder(s) have set out and communicated a purpose statement, this doesn’t make it so (despite the posters on the wall).



